This crest is definately because it stand by its attitude ''Aapli boli aapla bana''. Last year, it also forayed into off-screen entertainment by organising the Marathi-Dandiya to show ''aapli boli.aapli bana''ĭaily Sops: The famliy sops like Avantika, Abhalmaya, Jagawegli, Pimpalpan,Vadalwat will definately stand a crest above the sops aired on other hindi channels. style stupid sops) sops, talk shows, hourly news, it goes beyond just entertainment and also try to depict the cultural values that we have. Its nearly a full circle for any entertainment channel.
The M Tv generation of today's era also waits for their fav programmes to be aired on the Alpha. But the richness of its programming basket increased over years & it commanded viewership of all the age groups. At the start, the viewership was restricted only to the oldies and the housewives. Speaking of the audience, this channel has commanded a large number of loyal audience from all the age groups. This channel of Zee Group has definately given a good platform to a number of people to exploit their art and talent before the marathi audience.
It has also rejuvenated fortunes of a number of talented and forgotten people from marathi entertainment. Marathi entertainment which was confined to a fewer names before Alpha Marathi came into picture boasts abundant of fresh blood now. Speaking of talent, this channel has opened floodgates for the regional talent to flaunt their charizma onto the television screens. Sticking to the traditional marathi values of family entertainment, the channel has over the years graduated from simply being a channel showing old marathi movies to a more innovative channel offering round-the-clock variety entertainment and even hosting the ''Alpha-Gaurav'' awards to motivate and award the talent. The advent of Alpha Marathi on the horizon of our Cable TVs started a revolution and after 4 years this Revolution has completed a full circle offering the best of everything that a complete family channel can offer !
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